Brand Personas: Kokotuca Costa Rican Chocolate Bar for the U.S. Market

  • Emma Rodriguez – Conscious Foodie

    Age: 34 | Location: Seattle, WA

    Occupation: UX Designer

    Values: Sustainability, clean ingredients, ethical sourcing

    Shops At: Whole Foods, co-ops, eco brands online

  • Jason Miller – Active Naturalist

    Age: 28 | Location: Boulder, CO

    Occupation: Outdoor Retail Manager

    Values: Nature conservation, performance nutrition

    Shops At: REI, health food stores, outdoor-focused brands

  • Diane King – Purpose-Driven Professional

    Age: 52 | Location: Chapel Hill, NC

    Occupation: University Administrator

    Values: Fair trade, global impact, product quality

    Shops At: Organic boutiques, ethical online shops